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About Sean

One career would have been simpler.

My work has moved through business, charity leadership, homelessness and supported housing, addiction, coaching, church leadership, writing and technology. On paper, that can look like a collection of unrelated careers. To me, it has always been the same subject: people.

What drives us. What derails us. What happens when pressure exposes the limits of our usual strategies. And how better conversations, clearer structures and a stronger sense of direction can help us move forward.

Sean Reddaway
The common thread

The common thread

I have spent much of my working life in environments where tidy theory meets complicated reality. Businesses still have people problems. Charities still need accountability. Churches still deal with conflict, boundaries and pressure. High performers can still burn out. People with extraordinary potential can still become trapped in destructive patterns.

That has shaped how I think about leadership, addiction, performance and personal growth. I am interested less in labels and more in patterns: what is happening underneath the behaviour, what is helping, what is making things worse, and what a realistic next step looks like.

Experience

Built in the real world

Business

As a company director, I have experienced the ordinary pressures of running a real organisation — people, cash flow, change, uncertainty, responsibility and the consequences of decisions.

Dizzy Duck Designs

Charity and supported housing

Founding and leading Heart for Chorley has brought me close to homelessness, addiction, safeguarding, supported housing and the difficult balance between compassion, accountability and responsibility.

Heart for Chorley

Church and voluntary leadership

Church leadership has shaped how I think about service, responsibility, community, conflict, pastoral care, boundaries and the difference between helping someone and rescuing them.

Living Waters Church

Coaching, writing and development

Coaching leaders, high performers and people navigating significant life change has helped me refine practical frameworks around identity, drive, pressure, behaviour and direction.

Books & Writing
Perspective

A few things I’ve come to believe

People are usually more complicated than the label attached to them.

Behaviour matters, but understanding what is driving it usually leads to better decisions than judgement alone.

Support and accountability are not opposites.

Compassion without boundaries can become harmful. Accountability without understanding can become unnecessarily punitive.

High performance and destructive patterns can share the same wiring.

Drive is not automatically the problem. The question is what it is serving, how it is being directed and what it is costing.

Feelings speak. Truth decides.

Emotions contain important information, but they should not always have the final say over identity, values or action.

Faith foundation

The foundation beneath my work

My Christian faith is not a branding exercise or an optional add-on to the way I work. It is foundational to how I understand people, leadership, purpose, truth, grace and the possibility of genuine change.

I believe every person has dignity and value because they are made by God, not because they perform well, behave perfectly or have everything together. I also believe love and truth belong together: compassion does not require us to pretend that every choice is healthy, and accountability does not require us to abandon grace.

Most of my training, coaching and resources are designed to be genuinely useful to people of any faith or none. I do not use a workplace workshop, coaching conversation or free community as a hidden route into evangelism.

At the same time, I do not want to hide what ultimately grounds my thinking. I am an evangelical Christian, and my hope is that people encounter something of Christ through the way I work, the way I treat people and the things I create. If someone wants to explore that foundation more directly, the door is deliberately open.

That invitation is always an invitation, not a condition of belonging.

Sean Reddaway
Credentials

Experience matters. So does study.

  • MSc Business & Strategy
  • MSc Leadership & Business Management
  • Five coaching qualifications
  • Addiction Counselling qualification
  • Advanced Diploma in HR & Employment Law
  • Published author

Sean is not a solicitor, doctor, psychologist, psychotherapist or regulated medical professional. Training and coaching are not clinical treatment or legal advice.

Current work

What I’m building now

Ask Sean A.I.

A scalable coaching environment designed to make Sean’s approach available without requiring a one-to-one appointment.

Open Ask Sean A.I.

Alpha Protocol

A structured development system focused on high-output compulsion, sustainable performance and intentional direction.

Explore Alpha Protocol

Skool of High Performers

A free community where people can begin exploring the ideas, ask questions and grow alongside others without needing to buy anything.

Visit the community

Start where you are.

You don’t need to book a session to begin. The free Skool of High Performers is the easiest place to explore the ideas, ask questions and decide whether any of the deeper resources are right for you.

Join the free community

Prefer to talk directly? Contact Sean